I am appalled by how awful the local car dealer spots are . They show cars "Hey we got a lot of 'em and our prices can't be beat. What horseshit!" Now suddenly we have spokes girls. Who have all been to the spokes persons school majoring in"What to do with your hands while you babble on about selection and crap" . The same horseshit! When I was in college I worked behind the parts counter at a Chevy dealer. I saw stuff there that questioned the honesty of all dealers.And jaded me from then on when buying a car.
Once I suggested to a local dealer group introducing a new line of luxury sedans.that we (they) should focus on how well the customers would be treated and how fair a deal the buyer would get from all the dealers in the group and let the factory spot network buy sell the cars. Kind of a new car a new deal.I guess the dealer wearing the most jewelry was a Republican because he said" We don't give good deals if we did I wouldn't have all this bling. We just let them( the customers) think they get a good deal."
After the "bling " quote it dawned on me that the problem with buying a new car isn't the product or the price. It's the dealer.The image of a car dealer is that of a sleaze that is trying to f*@k you out of some hard earned bucks. And they perpetuate that image with the crap advertising that they do. To them it's all about selling selection and price and never once focusing on trust-worthiness, fair price and service after the sale. Car dealers are idiots. If you are a car dealer who isn't...we should talk.
Rants from a career in advertising
